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How to use social media to find a job

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How to use social media to find a job

Social media and social networking are popular tools right now on both a personal and a business level. It’s human nature to want to connect and so we are all doing it more and more often. Online offers such an easy avenue to make connections on platforms where we can be introduced to a wider network of people.

This is perhaps why a lot of job seekers are taking their job hunt social!

If you are unsure of how to start your job search online here are our top tips:


Find a job on linkedin

  • Create a detailed LinkedIn profile. Don’t forget to fill in as much as you can. This can act like an online CV and by using keywords you can help potential employers and recruiters to find you.

  • Follow the business pages of companies you’d like to work for. Not only will you be able to see if/when they advertise vacancies but you may also learn some useful things about the company that you can mention in an interview.

  • Network! Network! Network! The best part of LinkedIn is the fact that you can network with a number of people very easily. If you are looking for work in a specific sector, you can connect with recruiters and industry professionals to aid in your search. The best way to do this would be to use the search function to find a recruiter, for example “HGV Recruiter Kent”. Once you have found one you can ask to connect with them. It may be worth at this point personalising your message and saying something like “Hi ——, I am a HGV2 Driver in Kent and I’m currently looking for work. Check out my profile and if you think you have any vacancies that might suit me, please let me know. Many thanks —–“

  • Get your colleagues/ex-colleagues to endorse our skills our post recommendations for you on your page. 


2 people shaking hands

  • Make sure your profile is “employer friendly”. Try to either hide inappropriate photos or make sure you are not tagged in them – or you could change your privacy settings so that only your profile image and banner image are visible to people you aren’t connected with. Also make sure that nothing on your profile is controversial or political as this can sometimes lead to bias when someone is looking you up.

  • Use Facebook to let family and friends know you are job seeking. You never know who might know someone who can help you or can share a vacancy they have heard about.

  • Facebook groups! We cannot sing the praises of these enough. You can search for Facebook groups for example “Jobs in Kent” and this will come up with a number of results. Join any relevant groups. Then you can see people posting current vacancies in your area or alternatively post yourself. However, there are a few things to need to know:

– When posting keep it professional “want work”, “need work now” and “work?” are not going to cut it! Instead try to be more detailed. “Hi, my name is Susie and I’m a Healthcare Assistant. I have three years’ experience in a care home where I sometimes covered for the deputy care home manager when needed and have worked as Team Leader for the past 6 months. I have a Health and Social Care Level 3 qualification. I’m looking for full time work in Kent as I can drive and am willing to travel. I have references on request. Please feel free to message me here or click this link for my LinkedIn profile to find out more about my experience.”

– Engage with other posts. If you see someone else looking for the same type of work as you, click the small arrow in the top right corner of the post and “turn on notifications” to see when people comment on it and what they say.

– Engage with Recruiters. A lot of recruiters post within these types of groups. It is usually quite obvious when it’s a recruiter posting. If one posts about something similar to the type of work you are looking for, you can comment and say “I know you are looking for Support Workers but do you have any Healthcare Assistant Jobs at the moment?” It can’t hurt to ask!


person holding phone with twitter

  • Put your job pitch in your Twitter bio. For example “Hi I’m Susie, Healthcare Assistant, Mother, Friend, Looking for work in the #Kent area” You can let your personality show through if you would like to but remember to keep it professional and try to avoid using slang.

  • Use a professional-looking avatar. Try to get a professional headshot type photo – like the one you would use for LinkedIn – or pick a photo that shows you in a good light. Not falling out of a bar!

  • Tweet about your job search. Letting people know you are looking can really help your search. However if your profile is private, people aren’t going to be able to see your tweets and if you are job hunting whilst still in work you don’t want to publically tweet in case your current employer sees it.

  • Include a link to an online CV in your bio. The best way to do this would be to link to your LinkedIn profile. You will need to make sure this is complete and up to date. It should be detailed enough for an employer to be able to decide if they would like to contact you.

Some of these tips may seem obvious but you’d be surprised how many people make these mistakes!

Do you have any other tips you’d give to someone looking for work and trying to use social media?

To find out all the jobs Swanstaff currently have available in your area, please visit the jobs page on our website here.