The sales process is a step-by-step layout of what actions must be taken to turn leads into customers. Regardless of how you look at it, recruiting is exactly the same.
You are selling the Employer as a product to prospective candidates, you need to know your stuff and be able to sell the opportunity to your prospect – hopefully turning them into a candidate.
Follow this sales process, selling the features and benefits of the Employer and you should be bringing in the placements thick and fast!
